This guest post is by Naomi Wachner from NW Virtual Assistant. When your business starts to pick up, but you’re still wearing all the hats it can get really stressful. That’s where a VA can come in and help take off some of the administrative jobs, with out the cost and legal requirements needed for an employed member of staff.

Building a personal brand means putting yourself out there. It also sometimes requires a thick skin, particularly online. Yes, personal branding is about eye-catching photographs and graphics, and building a connection with your community, but there are other aspects that aren’t addressed often enough. Incorporating these will help to add more depth to your personal brand.

Alongside the visual aspects, here is what you should focus on when building and growing your personal brand.

As a self-employed business owner, you spend your time getting things off the ground. But what happens when things start picking up and you just can’t do it all yourself?! Claire Lawton from Acorn HR Support gives some tips on things to be aware of when you are ready to hire your first employee.

The photos that a photographer hands over to you are part of their life’s work. It has their name or branding associated with it, so there are a few important restrictions to note when it comes to the professional digital images that you receive.

Today I am sharing a guest blog post by Ailsa from B is for Brand, a Branding Consultant who works with business owners to achieve brand clarity by working out the key things you need to do to build a strong, memorable and lasting brand for your business.

Personal brand photos are unique in the sense that they can be customised according to the needs of your business and your personality. However, not all brand photos are created equal. Hiring a professional photographer for your brand shoot is a definite investment in your business. Yes, you do want to look your best, but this isn’t your usual portrait shoot. These photos are meant to tell your brand’s story and sell your strengths.

If you are planning to have a personal brand session, here are a few must-haves.

Here is a guest post by the very knowledgable SEO expert Georgina Jones, from Every Trick Marketing. 

Using images on your website can be a fantastic way of capturing the attention of your desired audience. Well-placed, high-quality images and photographs on your website are imperative to make your website and content accessible, attractive, and engaging to viewers, and used successfully can often mean the difference between a potential customer choosing to use your product or service, or choosing to go with another business.

Your personal brand and reputation are what distinguish you from other professionals in your sector. However, it takes time and effort to build a positive reputation that sticks.

Once you have it though, it opens the door to new clients, growth, and profits.

Whether you’ve just started building your business or you want to strengthen what you’ve created to date, here are some tips to get you started.

Personal branding is becoming a popular term these days. But what is it and how does it relate to photoshoots? Are headshots and personal branding the same thing? No not really! Find out why here:

This week I’m sharing a guest post by Business Doctor, Steve Ennis, all about how to develop your customer journey. He has a wealth of knowledge and I’m so excited to be able to share his tips with you.

Lifestyle content is an integral element to share about your business. It gives your audience a close up and personal view of what your days look like. Lifestyle content is also what gives you and your brand an authentic edge – it’s what will convince more clients to hire and work with you.

If you have been struggling to come up with content ideas or just need some general inspiration, these tips will help.

A personal brand can help you create a voice and an image that accompanies your professional career, whether this is as an entrepreneur or in the corporate world. Developing a brand doesn’t have to be a daunting task either. By sticking to a few basic rules, you can build a strong and flexible look that will take you places.

It’s 2023, and LinkedIn is still one of the best platforms for brands. Unfortunately, there are also a lot more professionals to compete with than ever before.

Building your personal brand online can lead to amazing opportunities throughout the year, but how do you ensure your profile stands out?

Here are three tips that will help take your LinkedIn profile to the next level.

Regardless of the type of products you sell or services you offer, you must have a website. But what photographs should you put on this website? You have all the right text in place, but are unsure what to do about photographs to attract your ideal client, so read on!

We are visual creatures, so an image is processed much faster than text, which is why photographs are a critical element for any website.

Here are 4 top types branding photograph you need to showcase have on your website.

When you are running a small business, photography is generally one of those expenses that doesn’t always make the top of the list. You may like the idea of having a shoot, but is having professional photographs really necessary? Can’t you just take photos yourself or use generic stock images instead?

Well, yes, there is always that option, but whether or not you will stand out from your competitors is another issue.

Every brand, regardless of the industry, can benefit from professional photos. It’s an important asset that can contribute to the overall success of your brand.

Here is why brands should still care about professional photography:

If you’ve never done it before, the thought of being in front of a professional photographer can be rather nerve wracking.

If you are really excited and terrified about your upcoming photo session, there are a few things that you can do to relax and enjoy your session.

First impressions count and can make or break your career as a professional. Whether you’ve had your personal brand for years or you’re just getting started, it’s important to be aware of common mistakes – mistakes that could leave an unprofessional and lasting impression.

Here are the things you should pay attention to as you create and grow your brand.

If you’ve recently started discussing a photoshoot with a photographer or you’re still on the hunt for the perfect photographer for your brand shoot, you’ve more than likely come across several different terms and expressions that you’ve never heard of before.

To make things more understandable here’s some jargon busting information for you.

In order take your business to the next level, you need to stand out. However, with the ever-growing number of social media channels and online communities that professionals visit, this can be tough.

A business brand audit is an effective way to see how things stand, how far you’ve come and make changes that will set you apart from the rest in the future.

It’s not easy to try and adapt your personal brand to a multitude of different platforms, but it is possible. And it all starts with owning and telling your personal story.

You’re wearing the perfect outfit and you’ve thought about the ideal caption for Instagram but you just know that there’s a good chance you will end up smiling awkwardly for the photo. Unfortunately, even after many years of practice, not everyone has perfected smiling for photos.

It is possible to look better in photos though. Read more for some useful tips.