Why Photography Still Matters in your Business

When you are running a small business, photography is generally one of those expenses that doesn’t always make the top of the list. You may like the idea of having a shoot, but is having professional photographs really necessary? Can’t you just take photos yourself or use generic stock images instead?

Well, yes, there is always that option, but whether or not you will stand out from your competitors is another issue.

Every brand, regardless of the industry, can benefit from professional photos. It’s an important asset that can contribute to the overall success of your brand.

Here is why brands should still care about professional photography:

Visual Storytelling Matters

We are very visual creatures, and in an age where people skim the web instead of reading in-depth copy, photos are worth a thousand words. Instead of telling potential clients what you have to offer, you can show them. This includes photos of your products or services and photos of you, the face behind the brand.

Low-Quality Images Affect Your Brand’s Image

You may be tempted to cut costs and take your photos yourself, however, if your images aren’t the best quality, this has a direct impact on your brand’s image. If your photos are the first thing a customer sees, this will be their first impression of your business…

Customers Want to Know Who You Are

The more transparent and relatable a brand is, the more customers are willing to trust it. Showing customers who you are is one of the ways to build more brand credibility. Unfortunately, stock photos will only get you so far. This is why including photos of you on your website and social media is a must in a competitive business landscape.

Photos are a Marketing Asset

Photos are a form of content and content is still king. A collection of professional photos is a marketing asset. They have the ability to make your website and general online presence far more engaging. What’s more, you can also use them across your marketing pillars (website, social media, email newsletters, email footers, business cards, printed brochures, PR…)

Photos are Good for SEO

Lastly, professional photos are also perfect for enhancing your search engine optimization (SEO) efforts. Optimised images increase the chances of your website and online profiles being found by the right audience. And as the images are bespoke to you, they will rank higher because they’ve not been used thousands of times before by other people.

I cannot stress enough how professionals photos are still a valuable investment, and an essential part of your marketing toolkit, one that can enhance your brand in 2023 and beyond.

I am running a headshot day on 22nd May at Kingsway House in Worcester. Click the button below for more information.