Can Personal Branding Photography Grow Your business?
As more people enter the world of freelancing, branding is a bigger buzz word than ever. It’s for this reason that personal branding photography has also grown in popularity.
You might not realise it, but personal branding photography is an investment and a tool that can help you grow your small business. Why chance people guessing what your brand is all about when you can tell them yourself?
You won’t always be able to control how potential customers perceive your brand, but you can take steps to ensure that your story is clear and effective.
6 Ways Personal Branding Photos Can Boost Your Business
01. ADD COMPELLING IMAGES TO YOUR WEBSITE
If you want to grab a website visitor’s attention in an authentic way, you need engaging photos. No one wants to see generic stock photos – they want to know who they could be doing business with. Copy is definitely important but people are also very visual, which is why quality photos matter.
02. PERSONALISE YOUR MARKETING MATERIAL
If you print business cards, leaflets or design any other marketing material to promote your business, it’s important to have professional images that you can incorporate throughout. By adding photos, your brand also becomes more recognisable to clients – an important factor in building trust.
03. CREATE UNIQUE SOCIAL MEDIA CONTENT
Social media can give your brand a lot of exposure and adding your photo to some of your posts will help boost your credibility. Social media is personal, which means existing and potential customers need to be able to relate to you. Knowing who you’re engaging with online automatically makes them more trustworthy and believable.
04. LIVEN UP YOUR EMAIL SIGNATURE
An email signature that has a photo automatically stands out more. It also solidifies that you’re a professional who is transparent and confident in what they do.
Plus, if you chat to a client over email for several weeks, it makes meeting you for the first time more comfortable because they know what you look like.
05. SEND YOUR PHOTO ALONG WITH GUEST POSTS
If you are a blogger for other websites, you should always be adding a professional photo to your bio. A bio photo might be small but it does help create a more consistent and trustworthy online image, especially once you start writing for multiple websites.
06. ENHANCE YOUR PR EFFORTS
Approaching publications and PR firms about publicity opportunities? Professional branding photos are a must! If you want to position yourself as an expert in your sector, a good photo goes a long way. A reputable publication or firm will always ask you to send a photo. When you take your business seriously, others will too.
Personal branding photos ensure that you’re showing up professionally and consistently online. It gives your marketing and content a personal edge that will help you stand out from competitors.
A small investment can give you the boost you need to grow your business in a big way.
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