Are you Making 1 of these 5 Personal Branding Mistakes?
It’s quite easy to get wrapped up in getting good results for your clients when you first start a business, but this often means entrepreneurs let aspects such as their personal brand fall by the wayside.
In order for customers to want to do business with you and recommend you to others, they need to feel connected to you. This is where personal branding comes in.
If you want your personal brand to thrive, here are a few of the most common mistakes to avoid.
MISTAKE 1: HIDING BEHIND A LOGO OR SLOGAN
If you want people to do business with you, you need to show them who you are. Be the face of your brand. In an age where consumers are bombarded with advertising, entrepreneurs need to give people a reason to trust them.
Have your personal branding photos taken by a professional photographer who specialises in personal brand photography to really make a lasting impact.
MISTAKE 2: NOT BUILDING YOUR NETWORK
To grow your personal brand, keep making connections and nurturing your relationships with customers. The internet makes it easy to avoid face to face interactions, but they are still important to create genuine connections.
MISTAKE 3: FAILING TO SHARE YOUR STORY
If you want to grow your personal brand, you need to be willing to share your story. Storytelling is a powerful marketing tool and one which can be used in a multitude of ways on many different platforms.
MISTAKE 4: BEING INCONSISTENT
Your brand needs to be consistent if you truly want to make an impact. Be where your audience is and make sure that they’re hearing from you on a regular basis. Consistency is another way to build trust, which is crucial to the success of any business. Being consistent also gives you the chance to get to your customers before your competitors do.
MISTAKE 5: FAILING TO GROW YOUR ONLINE PRESENCE
It’s no secret that we live in a world of technology and instant gratification. Customers can find almost any information they want within a matter of minutes. If you want your personal brand to thrive this year, it’s important for you to create a digital footprint so new people can find you online. It’s also a good idea to review which platforms you are currently present on and whether you are missing out on any key opportunities.
If you want to become known for your expertise, you need to work on your personal brand consistently.
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