The Link Between Personal Branding Photography and Consistency
If you want your personal brand to be a success, it’s essential to be consistent. Consistency applies to so many things when you are creating and growing a personal brand. Overall, being consistent paints the picture that your customers can rely on you and that you’re stable.
It all starts with getting clear on what your brand represents.
Start by getting clear on your core values and how you can share these values through your marketing. Imagery is an important part of marketing and in this case, a picture really is worth a thousand words.
With the help of the right photography, personal branding photos can be a powerful tool. Here’s how you can use these photos to be more consistent.
Update Your Website
When people visit your site, they should get a clear idea of who you are, what products or services you offer and how you will help them. Many people will encounter your brand for the first time via your website, so this is your chance to make the right first impression.
Enhance Your Social Media Presence
We all spend a lot of time on social media. In many instances, once someone visits your website, they will explore your social media pages too. Make sure that you rate posting regularly and that your branding is consistent. Show visitors similar photos of you on your social media profiles. This will build trust and confirm they’re dealing with the same person. The same applies to the logos, colours, and types of images or product photography you use. You can even use your personal branding photos to create ads on Facebook, Instagram and Linked In
Add a Personal Touch to Your Marketing Material
Lastly, you can also use your personal branding photos on your promotional materials. When clients are once again being met with the same or similar images, it creates a sense of familiarity, which turns into trust.
Make sure that when you schedule your personal branding shoot that you discuss your goals and create a shot list so that you end up with a wide selection of images.
Don’t let your brand fall prey to confusing and inconsistent messaging by not investing in personal branding photos.