7 Must-Have Branding Photos Every Entrepreneur Needs
As you plan your brand shoot, it’s important to make a list of the shots your photographer will take on the day. If you have specific ideas in mind, discuss this with them in your planning session. This ensures you are making the most of your time during the photoshoot.
But with so many options, what are the must-have photos for a budding entrepreneur? Here is a recommended list:
A Headshot
Every entrepreneur needs a professional headshot. Your professional headshot is for your website and platforms such as LinkedIn. You can keep the background of these photos simple. A lifestyle headshot is also useful to have. This is a more relaxed shot, but still professional. These headshots give your audience some additional insights into who you are because they’re shot in a more relaxed setting.
2. Your Branding
Already have a professional logo and branding in place? Find some unique ways to capture them. This could be in the form of branded items such as T-shirts and mugs, the sign outside your offices, or flat lays that include your business card. If you offer services instead of products, it definitely makes sense to get a few shots of your branding.
3. Your Products
Sell products instead of services? Then including these is a must. Select the products you want to showcase prior to your session. Make sure the products and any packaging are in good condition for the best results. Ask your photographer to brainstorm some ideas of how to shoot these in a lifestyle situation, or with you in the shot.
4. The Behind-the-Scenes
What happens behind the scenes while you’re working on a new project or producing a product? These are photos your target audience will want to see because it adds to your credibility. This can be anything from a shot of you working at your computer to brainstorming with your team. People are nosey and love to see what goes into making your product, or how you and your team work.
5. Client Interaction
Regularly interact with clients face to face? If possible, grab a few photos of this interaction, even if you have to rope in friends, clients, or models for the shoot. For many customers, shots that show the customer journey make it easier for them to make a purchase decision more confidently.
6. Your Environment
Where do you spend your days during working hours? The interior and exterior of your office or retail space should also be on your photo list. These shots provide customers with even more context. If you work from home, but this doesn’t fit with your brand, seek out a hotdesking facility, hotel, cafe, or Airbnb: these are all great alternatives.
7. Your Hobbies
Finally, it’s important to provide people with an idea of who you are outside of the office. It’s easy to hide behind work, but people also want to get to know YOU. What do you like to do in your spare time? Who is important to you? (This could be family or pets, depending how much you would like to share.) These photos highlight your personality and make it easier for potential customers to relate to you. They also don’t HAVE to be of you, though that helps. They can in other detail shots.
Ready to schedule a brand shoot? Don’t forget to take the time to find a photographer with a style that appeals to you, whom you feel comfortable with and one with personal brand shoot experience. If you think I’m the photographer for you, I’d love to have a chat with you! Book an enquiry call via the link below.